Event Overview
Event: Life Beyond the Clock by Watch Republic
Theme: Work. Play. Indulge.
Location: One Ayala Malls, Makati
Date: September 27-29, 2024
Participants: Watch enthusiasts, shoppers, influencers, and professionals
BikedPh Activity: Interactive Smoothie Bike at the "Play" Zone
Objective
Watch Republic's Life Beyond the Clock event embodied its brand philosophy—encouraging people to work hard, play freely, and indulge in life's pleasures. As part of the "Play" section, BikedPh was brought in to:
- Enhance engagement with a fun, interactive experience
- Reinforce the "Play" theme through an active, rewarding activity
- Offer a refreshing brand touchpoint—guests earned free smoothies by pedaling, tying into Watch Republic's message of making every moment count
Execution: A Seamless Brand Fit
BikedPh's Smoothie Bike was strategically placed in the "Play" zone, complementing Watch Republic's curated watch collections and event flow. Key features included:
- On-theme integration – The bike setup matched Watch Republic's modern, energetic aesthetic
- Reward-based engagement – Guests pedaled to blend their own free healthy smoothies, creating a sense of achievement
- Social media appeal – The activity encouraged photo ops, with many attendees sharing their experience using #LifeBeyondTheClock
Key Takeaways
- Interactive activations enhance event engagement – The Smoothie Bike provided a dynamic way for guests to interact beyond passive browsing
- Thematic alignment strengthens brand messaging – Being part of the "Play" zone reinforced Watch Republic's lifestyle positioning
- Memorable experiences drive social buzz – User-generated content from the activation extended the event's reach
Next Steps
Following this successful collaboration, BikedPh and Watch Republic explore opportunities for:
- Future co-branded activations
- Long-term partnerships in lifestyle events
- Expanded experiential marketing campaigns
Conclusion
BikedPh's participation in Watch Republic's Life Beyond the Clock was a perfect synergy of fun, branding, and engagement. By integrating the Smoothie Bike into the "Play" experience, we helped guests live the moment—just as Watch Republic inspires. The activation not only boosted foot traffic but also created lasting brand impressions, proving that the best marketing doesn't just tell a story—it lets the audience experience it.
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